Can Covid-19 Be a Catalyst for Positive Change in the Insurance Industry?
Aside from the devastating human health cost of Covid-19, the pandemic has been a disaster for many businesses and for the economy, with the UK GDP reported as being down by 3.9% last month.[i] With regards to the insurance sector, Keith Buckley of Fitch Ratings points out that Covid-19 has delivered a two-pronged attack on the industry; with investments potentially suffering, as well as the increased claims caused by Covid-19 related losses.
[ii] The Association of British Insurers estimates that a total of around 1.2 billion pounds will be paid in compensation in the wake of the Covid-19 pandemic. 75% of this will cover business interruption.[iii]
While this all paints a rather bleak picture, it is important to also look at the positive lessons and outcomes that can be taken from these difficult circumstances. It is possible for the insurance industry to come out of this difficult period stronger and more robust, ready to face new challenges as never before.
A time to change
The insurance industry has survived catastrophic events before, forcing changes that have built huge new insurance giants. Take the devastating Hurricane Andrew that Florida experienced in 1992; this disaster led to a demand for insurance companies to evidence an ability to survive a “one in 100 year” disaster. At the time, there was no way to do this kind of modelling, which led to the beginning of AIR world-wide (now part of Verisk) and RMS. These companies still dominate the world stage in terms of risk modelling for large scale catastrophes. [iv]
For years now, the insurance industry has been resisting change. Small tech start-ups have been battling to move the industry forwards, but the change has been too slow to keep up with the swift advances made by other industries. Perhaps this difficult time will be a catalyst for the insurance industry to catch up to other sectors in terms of technology and innovation, and we will see new RMS’s and AIR world-wides coming into their own.
Cyber tech
With the safety of employees being at the forefront of every manager’s mind, insurance companies - as with many other businesses - have been requiring most staff to work from home. This means that new protocols need to be put in place, including advanced cyber security. It is likely that a continued period of some form of social distancing may continue for some time, even beyond 2020. Now is a good opportunity for insurance companies to develop ways to function well remotely; including considering how to best communicate with clients who may not be in an office situation. Investment in cyber tech, including cyber security will be vital to the future of all insurance companies.
Long term home working
Working from home may well become the new norm, for at least some roles, massively benefitting companies and employees alike. It will allow more staff members to enjoy a work life balance and will reduce office costs and overheads. Working flexibly can boost staff morale, making employees more productive. This allows companies to employ people who are best for the job; regardless of their personal situation. There are many skilled underwriters and insurance brokers who will be able to get back into the workplace if the number of flexible jobs increases.
Building reputations
Many businesses will not be covered by business interruption insurance for global pandemics and so may be disappointed that their insurance companies are not able to pay out.
Some insurers have experienced a 200% rise in calls to their call centres.[v]
Insurance companies will be worried about the negative impact on their reputation, as they may not be able to give every client the answer that they want. However, there are lots of things insurers can do to boost their reputation and help their clients during this time. Many companies have supported policy holders by offering extras – such as free business driving on car insurance policies for NHS volunteers or allowing delays in payments. [vi]
It is also an opportunity to support clients by ensuring that they are really clear about policy details. It is vital that customer services staff are well informed and up-to-date, with an ability to empathise with clients that may be worried or concerned.
Responding to changing needs
Lots of clients will have changes to their requirements following the Covid-19 crisis. Many businesses may have more staff working from home and will need higher levels of cyber insurance. Some companies may have changed in size – or have adapted the services they provide to their own clients in the wake of Covid-19. Others may just have become more alert to unprecedented risks and want increased cover.
This may lead to a number of companies wanting to change their insurance cover. Insurance companies will need to be able to respond quickly to these adapting needs. Underwriters will need to ensure that policy wordings are carefully written so that they are completely clear. Brokers must know how best to advise their clients as they move forward with business and personal insurance. There are lots of opportunities for development for the insurance sector here.
As the sector begins to move forward, post-Covid-19, lessons will have been learnt about how to improve functionality and response times for any large-scale emergencies such as this pandemic.
Employing the best
Thinking to the future, every insurance company will want to ensure that they have the best team supporting them. Insurance brokers and underwriters will also want to develop their skills in a working environment that aligns with their own values and motivations. Specialist recruitment agency, Aston Charles, has years of experience in matching up experienced candidates with the right insurance company; supporting both employers and employees towards success.
Future reassessment
The sector is going to need to rethink many things for the future. For now, the world is working together to minimise risks; through supporting health services, keeping people well and surviving the crisis in the best way possible. For the insurance industry, minimising risk has always been at the heart of the sector. Looking forwards, changes will be inevitable; but they are going to be positive changes; for clients and for the insurance industry as a whole.
[i] Insurance Business UK. 2020. Fitch Ratings: How COVID-19 is impacting the global insurance industry. [ONLINE] Available at: https://www.insurancebusinessmag.com/uk/news/breaking-news/fitch-ratings-how-covid19-is-impacting-the-global-insurance-industry-220122.aspx. [Accessed 9 May 2020].
[ii] Insurance Business UK. 2020. Fitch Ratings: How COVID-19 is impacting the global insurance industry. [ONLINE] Available at: https://www.insurancebusinessmag.com/uk/news/breaking-news/fitch-ratings-how-covid19-is-impacting-the-global-insurance-industry-220122.aspx. [Accessed 9 May 2020].
[iii] ABI. 2020. Covid-19: Payouts of over £1.2 billion likely to be made to customers according to latest estimate from the ABI. [ONLINE] Available at: https://www.abi.org.uk/news/news-articles/2020/04/covid-19--payouts-of-over-1.2-billion-likely-to-be-made-to-customers-according-to-latest-estimate-from-the-abi/. [Accessed 9 May 2020].
[iv] Grant, M., 2020. Covid-19 Can Kickstart Innovation in the London Market. Insurance Day, 24th March, 4-5.
[v] ABI. 2020. Covid-19: Payouts of over £1.2 billion likely to be made to customers according to latest estimate from the ABI. [ONLINE] Available at: https://www.abi.org.uk/news/news-articles/2020/04/covid-19--payouts-of-over-1.2-billion-likely-to-be-made-to-customers-according-to-latest-estimate-from-the-abi/. [Accessed 9 May 2020].
[vi] ABI. 2020. Covid-19: Payouts of over £1.2 billion likely to be made to customers according to latest estimate from the ABI. [ONLINE] Available at: https://www.abi.org.uk/news/news-articles/2020/04/covid-19--payouts-of-over-1.2-billion-likely-to-be-made-to-customers-according-to-latest-estimate-from-the-abi/. [Accessed 9 May 2020].