Effect of Inflation on the Insurance Market
The past two years have seen huge amounts of worldwide upheaval, and in recent months there has been a long predicted, but alarmingly swift, rise in the cost of living. This inflation is impacting both individuals and businesses.
Insurance brokers, underwriters and other insurance professionals will be asking themselves what effect this inflation will have on their sector (and those of their clients). There is a fear that clients may no longer see insurance as a vital purchase – or that they may cut back on the range of products that they buy.
What are the statistics?
These concerns have been confirmed by a recent Whitepaper produced by Guidewire (a platform used by P&C insurers), which has looked in detail at the effect of the cost-of-living crisis on the insurance industry.
Sadly (though perhaps predictably) 86% of insurance consumers, when surveyed in 2022, were worried about the rising costs of living. It appears that 47% would be likely to reduce their insurance spending.[i]
Are there opportunities?
The above figures relate to domestic purchases, such as travel insurance and home insurance. It may be unlikely that large corporations will cut out insurance to the same extent. However, businesses will certainly be looking to reduce their spend – for example, by making sure that the insurance they do have is fit for purpose, with no redundant or unrequired extras.
This difficult global situation has also brought opportunities for insurers. This is a time for brokers and underwriters to remind clients of the vital nature of insurance; by looking at ways they can offer clients additional services and support that will help to grow and protect businesses in these challenging times.
Claims Inflation
We are seeing a rise in the costs of materials and salaries, as well as delays getting materials into the UK, which lengthens business interruption. These issues are leading to claims inflation.
While all industries have been hit by inflation, the commercial property industry is one that is really experiencing this to an extreme. With steel, wood and plaster increasing by up to around 30%, and iron ore by 88% over a 12-month period, the industry is being massively impacted. [ii]
With any potential accidents and losses set to lose companies more money than ever, it is vital that businesses are well insured, so that they can make a full claim any if problems do occur.
Underinsurance
The effect of claims inflation can also lead to a real risk of underinsurance, especially in commercial or corporate insurance that covers any physical commodities. This is due to a growing gap between accounting valuations, and the new, actual costs of replacement. [iii]
Insurers and brokers can support with this, by reminding clients to have regular Reinstatement Cost Assessments (revaluations) by the Royal Institute of Chartered Surveyors, [iv] to make sure that their property is insured at the correct rate.
Insurance Fraud
While individuals and businesses try to tighten up and decrease costs, insurance fraud is on the rise. Although some of this fraud is maliciously done, other fraud is committed without the individuals involved realising that what they are doing is illegal. One example of this in domestic insurance is parents citing themselves as the “main driver” on their teen child’s car. According to LV=GI, this type of fraud has risen 170% in the space of two months this year. [v]
Unfortunately, this can, of course, leave purchasers uninsured, and in a very dangerous situation should a loss occur.
To combat this type of insurance fraud, it may be beneficial for insurance companies to advertise the risks of fraud leading to insurance being cancelled or unpaid. Brokers are in a good position to be able to communicate the regulations around insurance to clients.
It is not only individuals who are at risk of participating in insurance fraud. As margins tighten, corporations may also be looking to save money where possible, and it will be up to insurance brokers to signpost businesses to the advice they need to ensure they do not risk invalidating their cover.
Using Insurtech to reduce claims
With claims inflation rising (potentially increasing policy prices) and businesses wanting to save money more than ever, insurers need to take the opportunity to intervene earlier, to support their clients in preventing accidents and losses from occurring. This may reduce insurance premiums in some cases, as well as reducing business interruption after an accident occurring.
One way of improving individualised insurance offers is to offer innovative insurtech – so for example, utilising technology that can identify how safely an individual drives and reduce car insurance costs accordingly.
There is also a range of technology available for homes or businesses that can identify and detect leaks or fires so that issues can be stopped before they become serious.
A time for change?
The coming months and years may look overwhelming, but there is much opportunity for growth and development even in these challenging times; both for insurance professionals and their clients. It is important for brokers and underwriters to have the right team around them to support their clients to continue to have suitable insurance in spite of the pressures of inflation.
Brokers will need to invest even more time in building insurance policies that are individually suited to each business – so that companies are not paying for elements of insurance they do not need, while they can still be confident that they are not underinsured. This will all require a great deal of input from brokers or insurance representatives, as well as technological investment.
Specialist Insurance Recruitment Agency, Aston Charles, is perfectly placed to support insurance businesses to source candidates that can help to move their business forward.
More important than ever
The cost-of-living is hitting people hard – but the risk of being underinsured is greater than ever and businesses need the support of their brokers and underwriters to keep their businesses protected and thriving through these difficult times.
[i]Guidewire (2022). Are Insurers Moving with Changing Times and Tastes? The 2022 State of the UK Insurance Customer Attitudes Study. [online] Guidewire. Available at: https://assets.ctfassets.net/vdinc3339dpx/WIaSqK7AkbxMt5pG9tJV3/aedb1ee66d1e26ae4e17af14f1f3f222/EMEA-Consumer-Survey-2022-UK-WHITEPAPER-FINAL.pdf, page 2 [Accessed 21 Jul. 2022].
[ii] Lockton. 2022. Rising inflation creates underinsurance risk. [ONLINE] Available at: https://global.lockton.com/gb/en/news-insights/rising-inflation-creates-underinsurance-risk. [Accessed 26 July 2022].
[iii] Ibid.
[iv] Ibid.
[v] Insurance Times. 2022. Rising inflation creates underinsurance risk. [ONLINE] Available at: https://www.insurancetimes.co.uk/news/fraudulent-car-insurance-fronting-grows-by-170-between-march-and-may-2022-lv-gi/1441679.article. [Accessed 26 July 2022].