The MGA Model: Reliable or Redundant?
Placing over 10% of the UK’s insurance premiums, Managing General Agents have become a fixture of insurance in this country. While MGAs enjoyed a number of years of expansion through recent decades, over the past three years, they have seen a small amount of decline. Some companies may be questioning whether use of MGAs is still a business model that works as we move forwards into 2024. Are there more opportunities for the future of MGAs, or is it time to move on and look at different models?
What are MGA’s?
MGAs are insurance agents, authorised by insurers to carry out a variety of roles such as underwriting and negotiating contracts on behalf of that insurer. They may also be involved in settling claims or appointing brokers. They work within parameters agreed with the insurer.[i]
The partnership between insurers and MGAs can be a very beneficial one. MGAs tend to have specific strengths in their field of expertise, and they can offer insights into particular markets that large insurers may not be able to access as efficiently. Meanwhile, the large insurers can offer capital, flexibility and resources that maximise the insurance offerings for clients and the profitability of the programme. [ii]
Is the model declining?
Although it is acknowledged that there are lots of benefits to the MGA model, the past three years has seen their growth declining. Insurance DataLab revealed the preliminary findings of its 2022 MGA performance report exclusively in Insurance Times, rating the performance of MGAs based on their financial performance. It showed that while 2020 saw an average growth score of 53.8%, this decreased to 51.6% and 49.4% in 2021 and 2022 respectively. [iii]
While this will be of concern to those investing in and managing the MGAs, at the same time it’s important to recognise that the past three years is not a neutral sample to analyse. The insurance industry has had a very challenging few years across the board. The disruption of Covid, and an unpredictable economy has created fluctuations that were difficult to predict in advance. Proponents of the MGA model remain confident that there is still plenty to offer and that the model is still valuable with lots of profitable opportunity.
What does the future hold for MGAs? Is this a model worth pursuing?
Daniel Maleary, of Pro MGA solutions, asserts that the sector is “all about growth” and suggests that the fact that it has ”proven itself time and time again as a primary source of new and innovative propositions” means that MGAs are here to stay; assuming they are used tactically. He suggests that their agility in the market and niche expertise is one of their strong points. [iv]
One of the key factors in terms of the benefits of MGAs is in their ability to react to diverse markets and changing markets. They can pinpoint trends and needs in each individual region and demographic. Maleary uses a UK based example around embedding insurance products in new purchases of valuable items. For example, E bikes, watches and other items of new technology can have a QR code embedded. This QR code allows the buyer to quickly and conveniently purchase appropriate and relevant insurance at the point of purchasing the product itself. That way, a consumer can know how much the insurance product costs at the point of purchase and leave the shop knowing that they have already taken care of that task and don’t need to do any time-consuming research around insuring the product separately [v]
This is just one, UK based example of how MGAs are able to respond to market needs and trends. On a worldwide scale, there is a lot of flexibility in the model, allowing for niche products and services in every area of insurance and for every client type.
Are MGAs here to stay?
As specialist insurance recruitment consultants, here at Aston Charles we can see a number of benefits to the MGA model. When the right partnerships are forged, it can mean a very profitable outcome for Insurers and MGAs alike, as well as a better product and service for the consumer – a win-win-win situation. Moving into 2024 we will be keen to see the waves that MGAs continue to make in the insurance sector and the many opportunities that they provide. For job opportunities throughout the insurance sector, whether in underwriting, claims, sales or customer services, contact Aston Charles today to discuss your requirements.
[i]Why MGAs are here to stay and how to choose the right MGA partner (2023) Life Insurance International. Available at: https://www.lifeinsuranceinternational.com/comment/why-mgas-are-here-to-stay-and-how-to-choose-the-right-mga-partner/?cf-view&cf-closed (Accessed: 23 December 2023).
[ii]Why MGAs are here to stay and how to choose the right MGA partner (2023) Life Insurance International. Available at: https://www.lifeinsuranceinternational.com/comment/why-mgas-are-here-to-stay-and-how-to-choose-the-right-mga-partner/?cf-view&cf-closed (Accessed: 23 December 2023).
[iii]MGA financials under the spotlight (2022). https://www.insurancetimes.co.uk/analysis/mga-financials-under-the-spotlight/1442831.article (Accessed: December 5, 2023). Insurance DataLab reveals the preliminary findings of its 2022 MGA performance report exclusively in Insurance Times, rating the performance of MGAs based on their financial performance.
[iv] Wallace, M. CEO assesses the long-term viability of the MGA model. (2023) Insurance Business. Available at: https://www.insurancebusinessmag.com/uk/news/breaking-news/ceo-assesses-the-longterm-viability-of-the-mga-model-466875.aspx (Accessed: 23 December 2023).
[v] Wallace, M. CEO assesses the long-term viability of the MGA model. (2023) Insurance Business. Available at: https://www.insurancebusinessmag.com/uk/news/breaking-news/ceo-assesses-the-longterm-viability-of-the-mga-model-466875.aspx (Accessed: 23 December 2023).