Financial Planning Services: Make it to the Top Using Seven Strategic Approaches
18-Jul-18
Financial Planning Services: Make it to the Top Using Seven Strategic Approaches A recent poll suggests that a mere 8% of people choose to get professional financial advice when making important financial decisions.[i] However, the income that professional advice can generate is in some circumstances, almost 6000% of the initial cost.[ii] These statistics indicate that many people may not be aware of the benefits of financial advice. There is huge scope for marketing financial services to a sceptical generation. The UK needs financial advisors with motivation, drive and diligence to offer helpful, unbiased advice to clients. These advisors need a personable character that can win over uncertain clients who are looking to secure a worry-free future with wise pensions and investments. The financial services sector needs the best – and for financial advisors keen to optimise their performance, asking what can be done to get to the top is a key question. Here are seven of the most important things to consider when pursuing excellence within financial services. Know your target market To get to the top it is important to identify the prospective clients that you want to work with and learn everything you can about the concerns and issues that they may have - and how to resolve those issues. Become an expert in your client’s industry field. Be visible to them, by attending networking events, conferences and trade shows. It may be helpful to work within a niche industry (or even several niche industries) as you will be able to become expert in those fields, earning a name for yourself in your specialism.[iii] Earn your client’s trust Expecting a client to trust you with a large portfolio prior to earning their trust is unrealistic. In many cases, you will need to put in considerable effort before seeing a penny from a client. Consider this an investment and work hard to evidence your usefulness to top clients. 47% of clients chose their financial advisor ...
This website uses cookies. Read our cookie policy for more information. By continuing to browse this site you are agreeing to our use of cookies.
© 2014 - 2025 Aston Charles. All rights reserved. Company Reg No. 6437222 | VAT Reg No. 935 0971 12